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Susan Stripling: Send in the Gowns (cont.)

© Susan Stripling Loading...

© Susan Stripling

D3S, AF-S NIKKOR 70-200mm f/2.8G ED VR II, 1/160 sec., f/2.8, ISO 1250, Manual exposure, Matrix metering

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Susan often mentions the focusing speed and accuracy of NIKKOR lenses because she came to Nikon gear from another system, and she is acutely aware of the differences. "The other brand lenses can't compare to NIKKORs. They were slow to focus—they'd think about it for a little while, focus in, focus out and the moment was long gone. Nikon makes amazing glass—sharp as a tack and focuses like a dream."

Susan realizes that having the right gear for the job not only increases confidence, it builds business through the quality of the images she has to offer and through the expectations of her clients. Simply, the better you are, the more likely people will choose you—and the more they'll expect from you. Offer your clients bright, sharp, high-quality images taken in tough, low-light conditions and that's what your next clients will expect. "The expectations of the clients are very high," Susan confirms. "More and more I'm noticing that people get it a little more—they ask pertinent questions, they give me good information about the situation. A lot of times they'll say that the church they've chosen is really dark, and I'll have to stay in the balcony and won't be able to use flash. They ask, 'Is that going to be a problem?' And I can confidently say, 'No, not at all.' "

No problem indeed. With the talent and technology Susan brings to the challenge, it's about as easy as pie...but since we're talking weddings here, make that a piece of cake.